Brasscraft Manufacturing Company Launches Newly Designed Website with Focus on the Pro
Thursday, March 2, 2017
NOVI, MI – Brasscraft Manufacturing Company announced today the launch of its newly built BrassCraft© brand website.
The new website has been designed with the professional plumber in mind. It provides a user-friendly experience with easy navigation and functionality throughout, allowing access to detailed product information and resources (videos, brochures, etc.), with the option to share information.
The website is a responsive design, optimized for viewing on any device or screen size to fit a growing mobile audience. It provides quick and intuitive access to BrassCraft’s versatile product line, as well as extensive product resources. The simplified site navigation and enhanced search capability make it quick and easy for the visitor to find the appropriate product or application information. A top feature of the site is the “Supply List” functionality, which allows visitors to easily add products to a wish list that they can email, print or download.
“We wanted the emphasis of the new website to be on the brand and its commitment to the craft and the professional,” said Margarita Davydova, Digital Marketing Manager, BrassCraft Manufacturing Co. “We put a lot of effort into providing relevant content so the pro could easily find and research our products and company. The site is both beautiful and useful and we are so excited its helping inspire pride in the plumbing craft.”
“We view this website as a natural extension of the quality and reliability our customers have come to expect from BrassCraft but now it’s in the digital space,” Davydova said.
Brasscraft partnered with Detroit-based, web design agency AMBR Detroit to design, build and launch the new site. The two companies will continue to work together to make improvements and add enhanced features to the site throughout 2017.
For more information about BrassCraft and to check out the new site, please visit brasscraft.com.
About Brasscraft Manufacturing Company:
Brasscraft Manufacturing Company, a Masco-owned company, is a leading manufacturer of plumbing products for use in the new construction and repair and remodel markets. Founded in 1946, Brasscraft Manufacturing is headquartered in Novi, Michigan and has manufacturing facilities throughout the continental United States. BrassCraft®. This is our Craft™.
Brasscraft Manufacturing Co.